60 government employees in Aden receive advanced training in e-marketing as part of the Secretary-General’s program.

In the temporary capital of Aden, the digital marketing training was more than just a workshop—it was an advanced learning experience aimed at transferring digital skills into the heart of government administrations. As part of the General Volunteer Program implemented by the International Association “Al-Ameen” with generous support from the King Salman Humanitarian Aid and Relief Center, 60 administrative professionals received specialized training that combined strategic thinking with hands-on application.

The program focused on audience analysis, goal setting, and managing advertising campaigns on platforms like Google and Facebook. It also covered search engine optimization (SEO) and creating engaging content that aligns with the digital age.

This training doesn’t just teach how to publish—it teaches how to influence. It’s a step toward more connected and effective governance in service of the community.